1. Why Hansel and Gretal?
2. Why the rapid change from day to night?
3. Why the repetitive music?
4. Why did the characters not talk?
5. Why were the children so young?
6. Who was the target audience / target consumer?
7. Why are they in a big city looking for a cottage?
8. Why such a long fairytale in a 32 second commercial?
9. Is AT&T selling the GPS feature, or a phone?
10. What makes AT&T's GPS the best?
11. What do the breadcrumbs represent?
12. Why are they sharing a phone? (Why don't both kids have a cell phone?)
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