Heineken’s commercial posed many thought provoking questions. From a feminist’s perspective, I found it quite odd the women were never shown with the beer. Advertisers took a very stereotypical look at society, leaving women with the shoes, clothes, and jewelry while the men had a closet full of beer. Females are half of the world’s population, so I find it shocking that the marketers only placed their product with the men.
Although I will agree with the idea that men cherish beer far more than women do, completely ignoring women’s appreciation of beer seems foolish to me. Some women may view the commercial and be offended, while others will just forget the commercial or only remember a small group of men cheering of a closet full of Heineken. I find the most successful commercials to be ones that appeal to a wide range of viewers. Obviously, a beer company will not target children; however, women may very likely purchase a quality beer.
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