While observing the Pantene commercial, I noticed many miniscule details that highlight the advertisement’s theme. Marketers carefully placed many small details in the four minute commercial, hoping to capture the viewers attention. For me, the one second detail that caught my eye happened towards the end, when the sole Asian man stood alone applauding for the violinist. Seconds later, the beautiful, deaf student received a standing ovation from the crowd.
The first man’s impact on the audience is notable because in society today, it seems everyone searches for the leader in the crowd. Society must learn to take a leap of faith, much like the young musician did. Despite bullying from her peers, the gorgeous violinist with the perfect hair made her dream a reality. The man brave enough to show his love for the deaf performer was an inspiration to the crowd. The man inferably stood because he could relate to the deaf outcast, likely because of racial inequalities. Those who waited to stand may have felt obligated to applaud, may have thought she was talented, or may have been jealous of her perfect hair. Pantene, of course, focuses on the latter of the possibilities and wants the audience to recognize the effect a new shampoo can have on any girl’s image.
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