The Geico commercial on Anna's blog caught my attention because of the genius hints marketers placed in the short advertisement. Attempting to sell car insurance, the commercial features a mother taking her daughter to daycare with robots. Stressing the idea that many Americans struggle to cut costs and save money, the mother shrugs off the fact that her child is suffering. Most people have some emotional connection to children, wanting at the very least to keep them safe. Geico markets around to the average American, using their famous 'fifteen minutes could save you fifteen percent or more on car insurance' slogan.
Targeting families short on time and money makes their unrealistic view of families struggles seem relate able. Everyone wants to save money, and by putting an average woman--not too fat, not too pretty, not too skinny--as the face of their product, it allows consumers to feel like they could benefit as well.
I like your analysis, Megan! Often I get a bit distracted by how funny the commercial is and forget the underlying messages within. I like your assertion about the lack of care the mother has for her daughter, which is certainly not the first thing everyone would think! :)
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